| A Family Entertainment
Center (FRC) |
| A
Family Recreation Center (FRC) includes a total entertainment
system comprising Video game parlour for the kids, Billiards,
pool-tables, A restaurant or a café for the whole
family. , other features added to cater to various age
groups like Kiddies Party Area, Theme restaurants Sports
Bar and so on. |
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| Family Recreation Center
Economics |
A
bowling center requires about 100 ft. length, 12 ft width
and 10 ft height per lane. A typical bowling lane package
consists of new synthetic lanes, foundations, state-of-the-art
automatic scoring systems, operation and cash control
computer, seating arrangements and electronically controlled
automatic pinsetters.
Typically
an eight-lane bowling centre requires a minimum of 8,000
sq ft, inclusive of alleys, snack bar, seating arrangements
and so on. Taking the installation and alley costs into
account, eight lanes cost roughly Rs 2 crore (inclusive
of duty at 55 per cent). With air-conditioning, pro-shop,
amusements, fast-food/cold drinks counter also included,
the capital cost works out to approximately Rs 2.75 crore.
Taking
a lineage of 50 (lineage is number of games per lane per
day) at Rs 100 a game, an eight-lane centre would generate
Rs 1.4 crore per year. In addition would be the earnings
from the amusements (Rs 40 lakhs) and the pro-shop (Rs
6 lakhs).
The fast-food/beverages
bar can estimatedly rake in about Rs 1.8 crore. Total
revenues work out to be approximately Rs 3.5 crore annually.
Industry sources say that the pay back at these centres
is generally worth in 24 months.
A good
quality pool table costs anything from Rs 80,000 to Rs
1.25 lakhs, and a centre can expect to recover the cost
of a table in about ten months, though there are some
who ever claim three months. Typically, a half-hour's
pool costs about Rs 25, while it is about Rs 125 for a
game of bowling during peak hours. |
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| Ten-Pin Bowling: Basics
|
Ten-pin
bowling can be played by persons of any age group. The
game basically involves knocking down the ten pins placed
at a distance of 60 ft from the foul line by rolling a
six to sixteen pound urethane ball down the bowling alley.
The bowler
picks up the ball from the return rack, walks a few paces
away from the foul line and gathers momentum before rolling
the ball so as to knock down the maximum number of pins.
The bowler scores according to the number of pins knocked
down. |
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| Ten-Pin Bowling in
Your Multiplex |
Multiplex
with a Family Entertainment Center (FEC) as an anchor
is the hottest concept as far as the leisure sector is
concerned. Such centers are single point centers that
offer the consumers a range of services at a single location
and in an attractive, comfortable and secure environment
with adequate parking provision. To provide the necessary
degree of flexibility, such multiplexes require a footprint
of about 5,000 sq.m, and 300 parking spaces.
A multiplex
of this configuration can accommodate a range of uses
that are emerging as an appropriate tenant mix including
a multiplex cinema of 3000 sq.mts (5 screens with 200
seats each); Ten pin bowling of 1000 sq.mts (about 10
-16 lanes); Restaurants of 150-200 sq.mts each; Video
games arcade; Mini-golf, Skating rinks Snow rooms Pro-shops
Cyber-cafes Music and gift shops.
In multiplexes,
Bowling would serve as a major feature for the reason
that cinema going in India is mainly a group activity
and so is Bowling. |
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INCO
offers a full-fledge FRC Consultancy! For
more info, e-mail: info@inco.co.in |
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